The Power of Repurposing Your Instagram Content for Other Platforms and Channels

Using social media platforms like Instagram to market your business can be a great way to reach out to a larger audience. Having real and active 10K followers on insta is an indication that you are doing something right in terms of content, but why stop there? You can take it further by repurposing the content created for your Instagram account and using it on other platforms and channels! Here’s how you can do that:

#1 Brainstorm Ideas

Before anything else, decide what kind of content you’d like to create first. Take some time to brainstorm ideas that would work well across different platforms. For example, if you post about a new product launch on your Instagram page, consider creating blog posts or even videos around the same topic. This will help increase the visibility of your content across multiple channels and give people more options when engaging with it.

#2 Consider Your Audience

When deciding which content pieces to repurpose, make sure they are relevant to the audience on your posting platform. The type of content may vary slightly depending on the platform, so keep this in mind when planning your content strategy. It also helps if you know your target audience before creating any marketing material – this will save you from wasting time creating irrelevant material for an inappropriate platform or channel.

#3 Reuse Content Pieces

Once you have a few ideas in mind, start thinking about ways to reuse them across different platforms. For instance, if you create an infographic for one platform, consider turning it into a slide deck or video for another one. This will help ensure that all of your efforts reach as many potential customers as possible without duplicating too much effort in the process.

#4 Utilize Different Formats

Instagram allows users to post images and videos only but other platforms offer more opportunities when it comes to format types such as text-only posts or live streams. Make sure you take advantage of these formats when repurposing content so that people can engage with it in different ways depending on their preferences and needs. Additionally, try experimenting with different types of visual elements such as illustrations or infographics – these often work better than plain text posts because they can easily grab people’s attention and convey information quickly while still being visually appealing at the same time.

#5 Optimize Posts For SEO

SEO (Search Engine Optimization) is essential if you want your content pieces to get noticed online and rank higher in search engine results pages (SERPs). When repurposing existing pieces for other platforms or channels, make sure they are optimized with relevant keywords so they appear prominently in SERPs whenever someone searches using those words or phrases related to your industry/niche. Additionally, including links back to original pieces within newly created ones helps build authority over time, which should result in increased rankings overall.

#6 Share Across Multiple Platforms

Finally, once all the necessary optimization steps have been taken care of, share each piece across multiple social networks simultaneously instead of manually uploading them one at a time – this takes less time and energy while still allowing for maximum exposure at once! Tools like HootSuite allow users to schedule posts in advance, which means less manual effort later on – just set everything up in advance and then sit back and relax knowing that everything has been taken care of automatically without any extra effort!

#7 Measure & improve performance

Make sure you measure performance regularly after implementing changes, as this will tell you whether certain strategies are working well or not – use analytics tools such as Google Analytics for more detailed insights into user behavior, and track website traffic generated by social media campaigns accurately over time! Adjustments should be made according to the metrics gathered from the analysis phase, as this will help optimize efforts and ultimately improve performance!


Repurposing existing Instagram content offers numerous benefits to businesses, including increased online visibility due to presence on multiple channels at the same time, as well as saving money and resources unnecessarily spent on creating similar things from scratch every time! Keep the above points in mind next time you’re looking to better leverage your own assets, thus effectively maximizing returns!

Author: Willie

Willie Henrich is an entrepreneur, author and a media manager. She is the founder of Cloud Fender. She used to work as a consultant for different corporations in Singapore.